This isn't the swac. That traveling well argument means nothing to schools who can sell out on their own. Its not about attendance; its tv and both Texas and OU have national brands regardless of how competitive they are.. No school in the SEC is turning down an additional $10-20 million
How are they gonna get this extra money? They just signed a 10 deal with Disney for their athletic broadcast in December which runs thru 2034. Are they suppose to go back and say we need more money because we added 2 more teams? It just makes the current 3 Billion Dollar split less to each school going from 14 to 16.