The moment President Donald Trump started tweeting at 12:46 a.m. about the “RINO Republicans” at the Lincoln Project who’d just run an ad attacking his response to the pandemic, Reed Galen knew his hunch was right: you can trigger a Trump freakout with a little bit of planning and pop psychology.
And they figured the best bet to get to the president would be to target Trump where he was, Washington, D.C., on the channel he watches, Fox News, when he was most likely to be watching, at night.
To Galen, it was a sign that the Lincoln Project — the first phase, at least — was working.
“It's not just pissing off Donald Trump. Anybody could do that,” Galen said in an interview, though he admitted to “a modicum of enjoyment” from being the topic of midnight tweetstorm. “It's, to what effect? Like, why are you doing it? And the point is to take him off his game and take his campaign off their game, strategically and tactically, so that the Biden campaign and Joe Biden can have the freedom of movement and the green air to do the things that they need to do.”
A few anti-Trump Republicans have successfully invaded Trump’s mental space with popular ads. Now they're trying to figure out what to do with the attention.
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