Do you even know how some of those Professional Athletes get Endorsement Deals? Do they just sit on the bench every game or do they show and expose their talent to the world? Derrick Rose, Kobe Bryant, and Julio Jones didn't get those endorsement deals just sitting on the bench not playing. Their talent was exposed to the world and they exceeded at it thus sponsors saw that and wanted them in commercials to market their brand and product. Appalachian State had a television show one time chronicling their pre-season camp. More than likely, THEY GOT PAID for the filming per episode. When BET went to Grambling and filmed "Season of the Tiger", were they not paid by BET per episode that was filmed?
Did NBC Sports just up and decide, "Oh, let televise this Bayou Classic game and see what it is about?"