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Southern board OKs sports cable contract
NEW ORLEANS -- The Southern University Board of Supervisors approved a contract Friday to allow Southern University sports events to be shown on a new regional cable television channel.
Edward Jackson, chancellor of Southern University's Baton Rouge campus, said the pact with Cox Sports Television provides for the broadcasting of selected Southern basketball, baseball and football games.
The deal calls for the broadcasting of 25 Southern University sporting events, plus two other optional events, Jackson said.
Jackson said the new channel also plans to show New Orleans Hornets games and other college sporting events.
The new sports channel will reach into an estimated 1.2 million homes from eastern Texas to western Florida, Jackson said.
In return for the right to broadcast its games, Southern will receive the right to sell 25 percent of the commercials aired during its events.
"This won't cost us anything, and in fact we should make money on this," Jackson told the board.
Southern University System Vice President Ralph Slaughter said the only sticking point may be the cable channel's plan to carry the annual Bayou Classic football game between Grambling and Southern.
Slaughter noted that NBC has exclusive rights to the Bayou Classic.
The board unanimously approved the contract Friday with the provision that the Bayou Classic may have to be excluded, unless NBC agrees to allow the new channel to carry it.
Southern board OKs sports cable contract
NEW ORLEANS -- The Southern University Board of Supervisors approved a contract Friday to allow Southern University sports events to be shown on a new regional cable television channel.
Edward Jackson, chancellor of Southern University's Baton Rouge campus, said the pact with Cox Sports Television provides for the broadcasting of selected Southern basketball, baseball and football games.
The deal calls for the broadcasting of 25 Southern University sporting events, plus two other optional events, Jackson said.
Jackson said the new channel also plans to show New Orleans Hornets games and other college sporting events.
The new sports channel will reach into an estimated 1.2 million homes from eastern Texas to western Florida, Jackson said.
In return for the right to broadcast its games, Southern will receive the right to sell 25 percent of the commercials aired during its events.
"This won't cost us anything, and in fact we should make money on this," Jackson told the board.
Southern University System Vice President Ralph Slaughter said the only sticking point may be the cable channel's plan to carry the annual Bayou Classic football game between Grambling and Southern.
Slaughter noted that NBC has exclusive rights to the Bayou Classic.
The board unanimously approved the contract Friday with the provision that the Bayou Classic may have to be excluded, unless NBC agrees to allow the new channel to carry it.
