Can't that be said for jsu? Yes, but that can be said for for lots of cities.
What else is there to do in Jackson, Ms? So, people around Jackson decide to sit in traffic, walk a distance to a stadium, sit in the stadium during a pandemic, spend $$$, then go through this again on the way home because there's nothing else to do?

Can't be because they're fans though.
Any major pro teams there? So, if a pro team is nearby, no one will go to a college game?

Did the attendance numbers sky-rocket after the Oilers/Titans left?
Any other major D1 colleges there playing? So, if a "major" D1 program plays in a town, no one will go to the FCS games?

Years ago there were double headers at the Vet where MSU or Ole Miss would play select games and JSU would play in the evening. JSU still had high attendance numbers.
Being real, these seem like customized excuses. I'm pretty sure your ADs wants to replicate the numbers at JSU, FAMU, SU, Alcorn, ASU, NCAT, etc. Especially being in one of the largest metro areas in the country. Instead of throwing Jackson under the bus, seems y'all should be asking your ADs how they can achieve the numbers these other colleges are doing.