cat daddy
Active Member
Have you guys seen the commercial where Snoop is pitching the Chrysler discount program? What are your thoughts?
Hip-Hop Argot Meets Corporate Cant, All to Sell Chryslers
By DANNY HAKIM
The former chairman of Chrysler, Lee A. Iacocca, has been called a lot of things in his time, but Mocha Cocca and I-ka-zizzle are new.
The nicknames come from Snoop Dogg - Mr. Iacocca's new sidekick in a Chrysler commercial that starts Saturday. Mr. Iacocca, 80, is Chrysler's most famous retiree and has been reprising his role as company pitchman.
Snoop Dogg, whose real name is Calvin Broadus, is arguably Chrysler's most famous enthusiast. Last year, the rapper, actor, car buff and sometime pornographer left a voice mail at Chrysler's West Coast office demanding the new Chrysler 300 sedan. The 300C he later received is black with tinted windows.
Now Chrysler is pairing the two in a commercial by the BBDO division of Omnicom Group aimed in part at overcoming Mr. Iacocca's demographic limitations. The commercial features the two men riding in a blue golf cart with spinning wheel rims and is the latest promotion touting Chrysler's employee discount offer on many 2005 models.
"It's a great way to continue to break through the clutter," said Suraya DaSante, a spokeswoman for the Chrysler Group, a division of DaimlerChrysler, of the commercial. "Snoop is a hip-hop icon, a lot of people know him and recognize him, so it's a fun complement to Lee."
The new commercial was previously reported by Bloomberg News.
Full Story