They just now figured this out???
While we're on the subject of alcohol:
http://www.accessatlanta.com/ajc/opinion/0802/29exclusive.html
Beauty and the blitzed
Scottish scientists, reports Austin columnist John Kelso, have discovered that ingesting alcoholic beverages makes members of the opposite sex appear more attractive.
By JOHN KELSO
I'm sure you've heard of that tried and true beauty standard, coyote ugly, right?
Coyote ugly is when you wake up the next morning with your arm around somebody who is so ugly that you gnaw your own arm off at the elbow so you can escape out the back door without waking her up.
Well, a couple of Scottish scientists have come up an explanation of what got you to this position in the first place. Booze.
Professor Barry Jones of the University of Glasgow and Dr. Ben Jones of St. Andrews University have an amazing grasp of the obvious. They have discovered through research that if you drink, members of the opposite sex will look better to you.
As the kids say, well, duh. Like the country song said, "I went to bed at 2 with a 10, and woke up at 10 with a 2."
The Scottish researchers showed color photos of 120 male and female St. Andrews students aged 18-26 to 80 students from the University of Glasgow. Half the student "viewers" drank, and half did not. The viewers were asked to rate the attractiveness of the faces in the photos. The study showed two pints of beer or four glasses of wine increased the perceived attractiveness of members of the opposite sex by about 25 percent.
The researchers call this phenomenon the "beer goggles" effect. As in, "Do you have your beer goggles on?" If the answer to this is yes, then swell, you're more likely to think that the person sitting next to you doesn't need to wear a grocery bag over his or her head.
"It goes two ways," said Tennia Brown, the manager of the Horseshoe Lounge, a beer joint on South Lamar Boulevard. "The more the customers drink, to the bartender, the worse they look." On Monday afternoon I had a Bud at the Horseshoe, and nobody looked any better when I left than when I walked in. Maybe if it had been Hooters, it would have been different.
Which leads to this question: How many drinks do you have to slug down before Anna Nicole Smith starts looking good? I'd say about 15. Is it just me, but does it look to you like she's wearing an entire livestock show in her pants? When I think of Anna Nicole Smith, I think of Miss Ohio. It would be hard for an object that large to miss Ohio. Here's the finding in a nutshell: When you're in the bag, she's not a hag. There is one exception, however. This phenomenon does not work in College Station.
You've got to hand it to the ingenuity of the Scots. I'm of Scots descent, and that these guys can make a living pulling off this kind of study makes me proud enough to play the bagpipes. Do we really need a study to see if booze makes the girls look prettier at closing time? What's next? A study to prove ducks enjoy water? Everybody knows the more you drink, the less picky you become. This is why God invented the liquor store.
Fact: At the top of the keg, a good set of teeth on a woman is a prerequisite. When the keg is floatin', as long as she's got a driver's license and a job, what the heck?