This is a good read.
Yahoo’s Wojo on Lebron James and Dan Gilbert
They ended up with that split-screen of the King’s jersey burned live on his infomercial, as this sad, lost robot sat in a leafy suburban gymnasium with children as props and the world watching, those empty eyes masking a lost, dazed LeBron James(notes). This was the champagne shower for the Championship of Me, an exercise in self-aggrandizement and self-loathing that will have far-reaching implications for the NBA and James. What a spectacle, what a train wreck.
As the worst idea in the history of marketing unfolded, James looked trapped somewhere between despondence and defiance. His bumbling buddy Maverick Carter had walked him into the public execution of his legacy, his image, and there was a part of James that clearly wished he could turn back through the doors and hide. Only, it was too late. No going back now. James goes to the Miami Heat, Cleveland goes into a basketball Hades and LeBron’s legacy becomes that of a callous carpetbagger.
“His brand is [bleep] now,†one high-level NBA official said late Thursday. “He’s destroyed everything.â€
The Championship of Me became the Championship of Flee, because LeBron James doesn’t believe he can be the centerpiece of a title team. He needed Dwayne Wade, a closer, far more than Wade needed him.
Yes, he’s ruined everything. What a wonderful idea: Divorce your childhood sweetheart on national television and tell her, hey, I’ll let you keep the “We are all Witnesses†billboards lording over downtown Cleveland.
“I’m taking my talents to South Beach,†James said, and it was like time stopped because – even for him – this was a moment so devoid of reality and free of concern of consequences. South Beach? He wasn’t picking a basketball team as much as a party. He’s 25 years old, and yet somehow this felt like a cloistered teenager picking a party school for college.
Yes, James will take his talent to South Beach and leave his soul in Cleveland. His hometown won’t hate him as much for leaving the Cleveland Cavaliers as for the way he left them. Leaving never would’ve been easy, but he went out of his way to humiliate them. LeBron James can never go home now. He’s the Browns leaving town, The Fumble, The Shot, all rolled into one colossal disappointment.
Now, Clevelanders truly see it for themselves: He was a fan of the Cowboys, the Yankees – never the Browns and Indians. He was a frontrunner, and he just made the most frontrunner move in the history of the NBA. Off to Miami with Riles, D-Wade and Chris Bosh(notes).
New York would’ve been hard, and maybe Cleveland would’ve been the hardest. With those state tax laws in Florida, he isn’t taking less money with the Heat. He’s just taking less risk and less burden in his championship chase.
“This whole idea that he makes his own decisions, that [bleep] went out the window with this,†one NBA executive said. “Someday, he’s going to look back at this and not believe that he let those kids at LRMR talk him into doing this. This idea that he’s his own man … Come on, he’s a follower. And he’s following all the way to Miami now.â€
This was the train rolling down the tracks from miles and miles away, and James never saw it coming. He should lose his obsession to become the richest athlete ever, because the people surrounding LeBron James are much more likely to leave him broke than a billionaire. Someday, he will fire his business manager Maverick Carter for turning the two-time MVP’s free-agent moment into Geraldo and Al Capone’s vault. Carter used the cover of charity for a historically horrible event and completely destroyed the credibility of his client.
So now people are cheering Dan Gilbert’s manifesto tearing apart James, but no one contributed more to what the world witnessed on Thursday night than the owner’s enabling of James and his inner circle for seven years. Gilbert is the biggest con going, a man who makes his fortune peddling mortgages, and he’ll make his next on casinos in downtown Cleveland. He sells illusions for a living, and now he’s selling the biggest of all: that he’s a victim here, that James betrayed everyone. That’s a lie, and no one ought to dare buy it.
http://sports.yahoo.com/nba/news?slug=aw-lebrondecision070910