Olde Hornet
Well-Known Member
http://www.usatoday.com/story/tech/...ses-millions-from-andreessen-others/10691803/
Tristan Walker has raised $6.9 million from venture capitalists to build a modern personal care brand for people of color.
Walker, 29, has set out to create a Procter & Gamble for people of color, targeting a market that he says is already worth billions and is continuing to grow but remains woefully underserved by U.S. consumer packaged companies.
"My experience of going into a Walgreens or CVS and going to the ethnic aisle, which is really a shelf, and having to reach down to get a package that is dirty, probably expired, with a photo of a 70-year-old bald, black guy in a towel on it, that entire awful second-class citizen experience has to go," Walker said.
His first product is Bevel, a sleek shaving system designed to prevent skin irritation for African American and other men.
Many African American men have never shaved with a razor because of problems stemming from coarse or curly hair, Walker said. Walker himself for years used a depilatory.
Tristan Walker has raised $6.9 million from venture capitalists to build a modern personal care brand for people of color.
Walker, 29, has set out to create a Procter & Gamble for people of color, targeting a market that he says is already worth billions and is continuing to grow but remains woefully underserved by U.S. consumer packaged companies.
"My experience of going into a Walgreens or CVS and going to the ethnic aisle, which is really a shelf, and having to reach down to get a package that is dirty, probably expired, with a photo of a 70-year-old bald, black guy in a towel on it, that entire awful second-class citizen experience has to go," Walker said.
His first product is Bevel, a sleek shaving system designed to prevent skin irritation for African American and other men.
Many African American men have never shaved with a razor because of problems stemming from coarse or curly hair, Walker said. Walker himself for years used a depilatory.
