Study: Sugar Bowl pumps more than $200M into city, state
May 4, 2005
CBS SportsLine.com wire reports
NEW ORLEANS -- The 2005 Sugar Bowl produced an economic impact of $209.92 million for the city and state, according to a study completed by Dr. Timothy Ryan of the University of New Orleans.
"Dr. Ryan's study once again shows the tremendous effect that championship caliber college football can have for our city, the region and state," said Mark Romig, president of the Sugar Bowl Committee.
On January 3, Auburn, the undefeated champion of the Southeastern Conference, and Virginia Tech, the winner of the Atlantic Coast Conference, played before a sold-out crowd of 77,349. Auburn pulled out a 16-13 victory over the Hokies.
The bowl's overall economic impact was $110.18 million in direct visitor spending and an additional $99.74 million in secondary spending, Ryan's study concluded. State and local governments also realized $15.92 million in tax revenue.
"For 72 years, the Sugar Bowl has been one of the most reliable and forceful economic engines of tourism," Gov. Kathleen Blanco said.
Read more: http://www.sportsline.com/collegefootball/story/8443410
May 4, 2005
CBS SportsLine.com wire reports
NEW ORLEANS -- The 2005 Sugar Bowl produced an economic impact of $209.92 million for the city and state, according to a study completed by Dr. Timothy Ryan of the University of New Orleans.
"Dr. Ryan's study once again shows the tremendous effect that championship caliber college football can have for our city, the region and state," said Mark Romig, president of the Sugar Bowl Committee.
On January 3, Auburn, the undefeated champion of the Southeastern Conference, and Virginia Tech, the winner of the Atlantic Coast Conference, played before a sold-out crowd of 77,349. Auburn pulled out a 16-13 victory over the Hokies.
The bowl's overall economic impact was $110.18 million in direct visitor spending and an additional $99.74 million in secondary spending, Ryan's study concluded. State and local governments also realized $15.92 million in tax revenue.
"For 72 years, the Sugar Bowl has been one of the most reliable and forceful economic engines of tourism," Gov. Kathleen Blanco said.
Read more: http://www.sportsline.com/collegefootball/story/8443410