Swoosh! U-M returns to Nike with major apparel deal
After years of pleas and months of speculation, Michigan's athletic department is heading back to Nike.
From the moment U-M signed a sponsorship agreement with Adidas in 2007, there has been a behind-the-scenes clamor for a return to the swoosh. Today, Michigan
announced that it has signed an agreement with Nike, re-establishing the connection that shook the industry with a seven-year, $5.7-million deal in 1994.
The new agreement, which will begin after U-M's Adidas contract ends July 31, 2016, will make that figure seem quaint. U-M's total haul likely will near $10 million per year, based on the market.
The agreement runs into 2027, with an option to extend it to 2031.
U-M will be able to use Jordan Brand "Jumpman" apparel and footwear for men's and women's basketball, a benefit not available to all Nike partners.
http://www.freep.com/story/sports/c...nes/2015/07/06/michigan-nike-adidas/29776317/
