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Opinion: Deion Sanders' star power is paying off in big way for Jackson State
Instead of X’s and O’s to diagram football plays, the whiteboard in Jackson State coach Deion Sanders' office contains 20 marketing targets.
www.usatoday.com
A university spokesman told USA TODAY Sports on Friday that the Tigers athletic department has generated $185 million in new marketing and promotional deals since Sanders was hired in September to revitalize the football program — and more — at the HBCU school. Surely, this is “The Deion Effect” that athletic director Ashley Robinson stated during a recent interview with USA TODAY Sports.