How Your New Smart TV is Affecting Your Privacy


Olde Hornet

Well-Known Member

Smart TVs are collecting your personal data through means you may not be aware of.​


Smarter than you think​

The primary method of Smart TV data collection is through a built-in technology called ACR (Automatic Content Recognition), which extracts information about your viewing habits. This technology can access what you’re watching, when you’re watching it, and your provider information. If you use your smart TV to access services outside of cable TV such as the internet, it can collect information from those sources as well.

Any personal information that TV companies collect can then be sold to companies to tailor content and personalize ads. This is no different than other smart devices selling your information to third parties and data brokers, but because TVs can record data that other devices can’t, such as viewing habits, it further increases the invasion upon your privacy.
 
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