How to paint your way to a profitable, faster home sale


Olde Hornet

Well-Known Member

Carole Goeas hoped her Alexandria, Virginia, condo would command a high price when she put it on the market in March. But when her real estate agent suggested she could boost the property's appeal by sprucing it up with "Burnished Clay" paint, she balked.

“I hated the name of the paint and never would have picked it," Goeas says. But her agent, Chris Fischer of McEnearney Associates, was right. The repainted condo sold in just 10 days at the listing price of $600,000.

The color, from Behr, “made the condo look twice as big, especially with the contrast of crisp white trim,” says Goeas, a political fundraising consultant.
Painting your home before putting it up for sale can be critical to selling it faster and for a better price, says Dan DiClerico, a smart home expert for HomeAdvisor, a home improvement platform, in New York City.
 
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