Olde Hornet
Well-Known Member
Facebook spies on us but not by recording our calls. Here's how the social network knows everything
"They don't have to listen," she says. "For Facebook to use voice detection, to find keywords and then map them onto ad preferences, that’s Stone Age targeted advertising technology. There’s much more nefarious and evasive methods and much more invisible methods available to them."
She mentions location tracking as a case in point. This is the feature in which Facebook “can tell who you are and what you’ve recently purchased,” she says.
“Maybe you’re in an airport, lingering in front of an ad, and that signals to an advertiser that you might be interested in the product. Or you’re in a bar, watching a TV show and you get an ad for the TV show. Location services knows you’re in a bar where that show might be popular.”
Facebook spies on us but not by recording our calls. Here's how the social network knows everything
How does Facebook target me? Facebook learns all about us through location services, hidden trackers and every time we click "like" and "share."
www.usatoday.com
"They don't have to listen," she says. "For Facebook to use voice detection, to find keywords and then map them onto ad preferences, that’s Stone Age targeted advertising technology. There’s much more nefarious and evasive methods and much more invisible methods available to them."
She mentions location tracking as a case in point. This is the feature in which Facebook “can tell who you are and what you’ve recently purchased,” she says.
“Maybe you’re in an airport, lingering in front of an ad, and that signals to an advertiser that you might be interested in the product. Or you’re in a bar, watching a TV show and you get an ad for the TV show. Location services knows you’re in a bar where that show might be popular.”