bluedog
"Leader of Kings"
http://www.tallahassee.com/mld/tallahassee/sports/colleges/florida_am_university/7517797.htm
DODSON'S LETTER TO FAMU Here are excerpts from Urban Broadcasting Company...
DODSON'S LETTER TO FAMU
Here are excerpts from Urban Broadcasting Company President Peggy Dodson's letter to Florida A&M:
UBC CONCERNS MEMO
November 30, 2003
To: Dr. Gainous, President of FAMU
C/O: Love Collins, Head of Development
From: Peggy Dodson, President/CEO of UBC-TV
Dr. Gainous, Mr. Collins:
I am sending this memo over in addition to the MOU (Memorandum of Understanding) that has already been approved by Dr. (J.R.E.) Lee. Her are the additional concerns we have in reference to the overall deal.
1) The Board of Trustees has their opinions but do not have the background to add or change any of the components of the agreement. Certain things were put in for a reason and the framework of the agreement is industry standard.
2) In order for UBC to move forward with deals for stadium naming rights and other sponsorships, the 30-day clause has to be revamped. UBC will not invest any more money in creating potential long-terms deals with no security in place. If the 30-day clause is utilized, it will only send everyone to court. We will then have to sue FAMU for the full five-year value of the agreement and that would result in a multi-million dollar lawsuit.
3) ... We need to know what games are set for next year. In addition, we have to be able to negotiate our own rights, as you see what the results were in the Florida Classic with FAMU involved ... You have to understand that millions of people have been watching the games and now want more. I have major distributors like FOX, Comcast and others waiting on what to do next.
4) ... The revenue share deal means after the first year we calculate what we have made, and if it is below $3 million for the year, the guarantee will kick in. That will then be paid in quarterly installments or every three months ... The first quarter of 2004 will give us the opportunity to begin to assess losses and any profits of the past season ... The brand name has to be built and that takes a plan and money. UBC has spent money, so far around an estimated million dollars and UBC has lost a million dollars in profits due to the FAMU athletic department. We are still willing to invest more but not under the present circumstances. The items in the MOU must be carried out in order for us to move forward. They are just a restatement of what is already in the agreement but we felt we needed to move to another level of understanding with the athletic department, as they seem totally confused and unwilling to assist UBC in any efforts to make this deal work. I have never seen such lack of professionalism and lack of ethics as I have seen here in Florida A&M athletics.
5) The lack of a media campaign is a major blow to the Division IA move. The more information people receive on the move and the part UBC plays in it will help to gain support. UBC has had plans to assist FAMU but have not be able to put anything in place because of the turmoil that has existed with the athletic department and the problems it has caused UBC.
6) UBC has planned to utilize Patrick Lee to assist in its sports marketing division for FAMU. Patrick will be in Tallahassee and will be our point of contact for UBC sponsorship and media sales. The city of Tallahassee is behind UBC. They feel UBC is good for FAMU and the city of Tallahassee. Mayor (John) Marks has met with us and so has (sic) several other political and business leaders of the city. We hope we can move forward in the spirit of cooperation and make this deal a success. I feel it is a tremendous opportunity.
... There are certain things I will not concede, as it will endanger the whole deal and the future of UBC. I think the basic framework is in place; all we have to do is execute. I look forward to speaking with you as soon as possible.
Sincerely,
Peggy Dodson
President/CEO
DODSON'S LETTER TO FAMU Here are excerpts from Urban Broadcasting Company...
DODSON'S LETTER TO FAMU
Here are excerpts from Urban Broadcasting Company President Peggy Dodson's letter to Florida A&M:
UBC CONCERNS MEMO
November 30, 2003
To: Dr. Gainous, President of FAMU
C/O: Love Collins, Head of Development
From: Peggy Dodson, President/CEO of UBC-TV
Dr. Gainous, Mr. Collins:
I am sending this memo over in addition to the MOU (Memorandum of Understanding) that has already been approved by Dr. (J.R.E.) Lee. Her are the additional concerns we have in reference to the overall deal.
1) The Board of Trustees has their opinions but do not have the background to add or change any of the components of the agreement. Certain things were put in for a reason and the framework of the agreement is industry standard.
2) In order for UBC to move forward with deals for stadium naming rights and other sponsorships, the 30-day clause has to be revamped. UBC will not invest any more money in creating potential long-terms deals with no security in place. If the 30-day clause is utilized, it will only send everyone to court. We will then have to sue FAMU for the full five-year value of the agreement and that would result in a multi-million dollar lawsuit.
3) ... We need to know what games are set for next year. In addition, we have to be able to negotiate our own rights, as you see what the results were in the Florida Classic with FAMU involved ... You have to understand that millions of people have been watching the games and now want more. I have major distributors like FOX, Comcast and others waiting on what to do next.
4) ... The revenue share deal means after the first year we calculate what we have made, and if it is below $3 million for the year, the guarantee will kick in. That will then be paid in quarterly installments or every three months ... The first quarter of 2004 will give us the opportunity to begin to assess losses and any profits of the past season ... The brand name has to be built and that takes a plan and money. UBC has spent money, so far around an estimated million dollars and UBC has lost a million dollars in profits due to the FAMU athletic department. We are still willing to invest more but not under the present circumstances. The items in the MOU must be carried out in order for us to move forward. They are just a restatement of what is already in the agreement but we felt we needed to move to another level of understanding with the athletic department, as they seem totally confused and unwilling to assist UBC in any efforts to make this deal work. I have never seen such lack of professionalism and lack of ethics as I have seen here in Florida A&M athletics.
5) The lack of a media campaign is a major blow to the Division IA move. The more information people receive on the move and the part UBC plays in it will help to gain support. UBC has had plans to assist FAMU but have not be able to put anything in place because of the turmoil that has existed with the athletic department and the problems it has caused UBC.
6) UBC has planned to utilize Patrick Lee to assist in its sports marketing division for FAMU. Patrick will be in Tallahassee and will be our point of contact for UBC sponsorship and media sales. The city of Tallahassee is behind UBC. They feel UBC is good for FAMU and the city of Tallahassee. Mayor (John) Marks has met with us and so has (sic) several other political and business leaders of the city. We hope we can move forward in the spirit of cooperation and make this deal a success. I feel it is a tremendous opportunity.
... There are certain things I will not concede, as it will endanger the whole deal and the future of UBC. I think the basic framework is in place; all we have to do is execute. I look forward to speaking with you as soon as possible.
Sincerely,
Peggy Dodson
President/CEO