Amazon makes non-Prime customers work harder to find the lowest price


Olde Hornet

Well-Known Member
http://www.usatoday.com/story/tech/...a-cheapest-prices-algorithm-pricing/90756880/

SAN FRANCISCO — The 48% of Amazon customers who don't subscribe to its Prime service may not always be shown the lowest price for products unless they do careful research on the site.

An investigation by the nonprofit news organization ProPublica, published Tuesday, found that Amazon's price comparison pages favored goods that were either sold by Amazon or through Amazon's program for sellers who pay the company to warehouse and ship their products, called "Fulfilled by Amazon."

Amazon's price comparison tool works for Prime members, most of whom who pay $99 a year for free shipping and a host of other perks, and for people ordering over $49 worth of products who get free shipping.
http://www.usatoday.com/story/spons...15/straight-talk-you-know-youre-old/90367166/
But for the rest of Amazon's customers, Amazon's price comparison ranking doesn't necessarily result in the lowest prices coming up first, making it necessary to laboriously drill down into the search results to get the best deals, ProPublica found.
 

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