A&M seizes on post-Heisman chance to market school
By Brent Zwerneman | December 10, 2012 | Updated: December 11, 2012 12:02pm
NEW YORK - Kevin Sumlin, Kliff Kingsbury and Johnny Manziel are sculpted, sharp-looking men in any setting, but their designer suits hoisted their hipness over the top this past weekend in Times Square.
One bedazzled reporter commented, "I don't know if I'm at a Heisman press conference or a photo shoot for GQ Magazine," before asking a question of the cosmopolitan trio.
Consider as much the new image of Texas A&M, or at least the aura the once-countrified university of 50,000 students is trying to project. The all-the-rage Aggies, buoyed by the football program's SEC success and a Heisman Trophy, intend to blaze forward in style, and they're quite trendy right now thanks to resounding answers to pressing questions from a year ago.
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"We're making a concrete effort to get people to walk through the front door and see Texas A&M as a world-class university," Cook said.
The Aggies are in the early stages of a six-figure marketing campaign - Cook assured no public funds have been used - following Manziel's Heisman victory. Most universities make a financial push prior to the announcement in touting a candidate.
"This is truly unparalleled in terms of the broad scope of national media exposure A&M is receiving," Cook said of capitalizing on the hype.
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Baylor tab: $250 million
Speaking of profit, Baylor estimated quarterback Robert Griffin's Heisman victory last season was worth about $250 million to the school in areas like extra tickets sold, donations, TV contracts and licensing and sponsorship deals, according to an ESPN.com article.
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By Brent Zwerneman | December 10, 2012 | Updated: December 11, 2012 12:02pm
NEW YORK - Kevin Sumlin, Kliff Kingsbury and Johnny Manziel are sculpted, sharp-looking men in any setting, but their designer suits hoisted their hipness over the top this past weekend in Times Square.
One bedazzled reporter commented, "I don't know if I'm at a Heisman press conference or a photo shoot for GQ Magazine," before asking a question of the cosmopolitan trio.
Consider as much the new image of Texas A&M, or at least the aura the once-countrified university of 50,000 students is trying to project. The all-the-rage Aggies, buoyed by the football program's SEC success and a Heisman Trophy, intend to blaze forward in style, and they're quite trendy right now thanks to resounding answers to pressing questions from a year ago.
…..
"We're making a concrete effort to get people to walk through the front door and see Texas A&M as a world-class university," Cook said.
The Aggies are in the early stages of a six-figure marketing campaign - Cook assured no public funds have been used - following Manziel's Heisman victory. Most universities make a financial push prior to the announcement in touting a candidate.
"This is truly unparalleled in terms of the broad scope of national media exposure A&M is receiving," Cook said of capitalizing on the hype.
…..
Baylor tab: $250 million
Speaking of profit, Baylor estimated quarterback Robert Griffin's Heisman victory last season was worth about $250 million to the school in areas like extra tickets sold, donations, TV contracts and licensing and sponsorship deals, according to an ESPN.com article.
…..