Prairie View A&M led all public Division I HBCU athletic programs in revenue during the 2016-17 fiscal year, according to an annual financial report produced by USA Today on Thursday.

The Panthers reported operating revenue totaling $17,851,213, with Alabama State reporting $14,374,967 in revenue to place second among HBCUs on the list.

Norfolk State, the MEAC’s top revenue producer for the fiscal year, placed third on the list with $13,656,202, followed by North Carolina Central who reported $13,561,933.

USA Today’s annual report details data collected from 230 NCAA Division I programs. The revenue categories include ticket sales, contributions, rights/licensing, student fees and school funds.

The report also highlights total school expenses, which include monies spent on coaching/staff, scholarships and facilities/overhead.

While PVAMU ranked No. 1 among HBCUs, it ranked No. 150 overall among all Division I institutions.

Texas ranked No. 1 on the list with $214,830,647 in reported revenue.

Below is the complete HBCU revenue list.

Division I HBCU revenue rankings

Rank School Conference Revenue Total Expenses
1 Prairie View A&M SWAC $17,851,213 $17,852,014
2 Alabama State SWAC $14,374,967 $14,374,967
3 Norfolk State MEAC $13,656,202 $13,656,202
4 North Carolina Central MEAC $13,561,933 $13,029,240
5 Southern SWAC $13,360,450 $13,538,874
6 North Carolina A&T MEAC $13,075,494 $13,047,786
7 Delaware State MEAC $12,674,589 $13,663,806
8 Tennessee State OVC $12,481,256 $12,481,256
9 Morgan State MEAC $11,023,152 $12,577,055
10 Texas Southern SWAC $10,899,527 $10,899,527
11 Florida A&M MEAC $10,741,985 $10,741,985
12 Jackson State SWAC $9,466,619 $10,236,424
13 Arkansas-Pine Bluff SWAC $7,904,735 $7,770,869
14 Grambling State SWAC $7,853,609 $10,019,059
15 South Carolina State MEAC $7,232,850 $8,195,579
16 Alcorn State SWAC $6,321,380 $6,280,710
17 Maryland-Eastern Shore MEAC $5,916,647 $5,916,647
18 Savannah State MEAC $4,508,343 $6,150,265
19 Mississippi Valley State SWAC $4,332,784 $4,335,851
20 Coppin State MEAC $3,452,610 $4,360,469
21 Alabama A&M SWAC $3,293,950 $9,466,448

About The Author

Kenn Rashad
Founding Editor & Publisher

Founding Editor & Publisher of HBCU Sports and a graduate of Grambling State University.

3 Responses

  1. Natalie Hambleton

    I get the importance of generating revenue. It’s a great cheerleading point for the schools. However, it is important for the reader to have been given upfront the profit/loss that each school garnered. If you’re just breaking even or losing, you must make some changes, perhaps difficult ones, for the viability of your programs.

  2. Julius Coxswain

    Schools 17-21 should seriously consider dropping down to D2. I know SSU is about to make that move. Maybe Maynor can help AAMU get out of the red.


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