Howard Inks Apparel Deal With Under Armour


Kenn Rashad

Kenn Rashad

Person In Charge
Staff member
Washington, DC — Howard University today announces partnership with Under Armour (NYSE: UA), the global leader in performance footwear, apparel and equipment. As part of the partnership, Under Armour will exclusively design and supply apparel and accessories for training and game-day uniforms for all 19 of the University’s men’s and women’s varsity athletics teams.

“I am absolutely thrilled about our new partnership with Under Armour,” Howard University Director of Athletics Kery Davis said. “Under Armour is a brand that fits perfectly with the Bison athletics story and culture. Our primary focus at Howard is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”

“Howard University is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and historic programs in the country to help elevate the performance of all Bison student-athletes with innovative apparel,” said Ryan Kuehl, Vice President, Sports Marketing, Under Armour.

This new affiliation further expands Under Armour’s leadership in providing proven performance benefits to college athletes on all playing fields. Howard University is the brand’s first HBCU partnership.

Courtesy: Howard Athletics
 

I expect UA to lock down the other MEAC schools in the area down the road (at least Hampton for sure would be next)

Side note: Let's see if this will get them closer to a MEAC title now *sips tea*
 
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Bout to get me a box of Crunch n' Munch and some water and then come back here and watch. :)
 
the band fan said:
Any cash involved?

The best ever hbcu deal was Grambling in the 90s....they had a nike deal which had them in all stores nationally like Michigan
Click to expand...

Definitely the tail end of the glory days.. literally at any Champs store you will find Notre Dame, Florida St. and Icon Gram on the same rack.
 
Nike probably drop them. Let's see if the Bison win the meac this year or start getting at least 4 star recruits.
 

Just in case anyone is confused about what disclosure is.


The University of California, Berkeley has signed a 10-year deal with Under Armour, worth about $86 million, that will outfit of its varsity sports teams as well as its recreational club teams.
Through the deal, Under Armour will design and provide apparel, footwear and equipment for the school's Division I sports and will also supply its 34 club programs with apparel. It will benefit about 2,150 students.
It takes effect July 1, 2017 and is the first such school-wide partnership at Cal Berkeley, according to a release from the university.
Related: Indiana University lands $53.6 million deal with Adidas
As part of the deal, Under Armour will offer internships for students and job opportunities for grads. It will also give students, faculty and staff members a discount on the UA HealthBox device and will host nutrition challenges. Under Armour and Cal will also work together on charitable programs.
"Going well beyond a typical apparel contract, this relationship will extend across the entire campus," Cal Chancellor Nicholas Dirks said.
The new deal makes Cal the 34th Division 1 school that Under Armour has an all-school partnership with. It ranks high among collegiate athletic contracts.
Nike recently signed a deal worth $169 million with the University of Michigan and UCLA reportedly collects $7.5 million annually from Adidas.


http://money.cnn.com/2016/04/22/news/companies/under-armour-cal-berkeley-deal/
 
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